--- title: New Product Designs Can Benefit a Company description: A successful new product design can be a valuable asset to a company. Start with a strategic plan in which many different elements are considered. image: https://blog.interpower.com/hubfs/Interpower_November2017/images/InfoPower%20Blog/new-product-designs.png --- [![Interpower Facebook](https://blog.interpower.com/hubfs/Interpower_March2018/Images/facebook-button-black.png "Interpower Facebook")](https://www.facebook.com/interpowercorporation) [![Interpower LinkedIn](https://blog.interpower.com/hubfs/Interpower_March2018/Images/linkedin-button-black.png "Interpower LinkedIn")](https://www.linkedin.com/company/interpower-corporation) [![Interpower Twitter](https://blog.interpower.com/hubfs/Interpower_March2018/Images/twitter-button-black.png "Interpower Twitter")](https://twitter.com/interpowergroup) **PHONE:U.S.** [(641) 673-5000 |](tel:6416735000) **Toll Free:** [(800) 662-2290 |](tel:8006622290) **UK** [+44 (0)1908 295300 |](tel:+4401908295300) **Freephone:**[00800 5566 5566](tel:0080055665566) [![Interpower](https://blog.interpower.com/hubfs/Interpower_March2018/Images/IC-white-site-heading.png "Interpower") ![Interpower](https://blog.interpower.com/hubfs/Interpower_March2018/Images/mobile-logo.png "Interpower")](http://interpower.com) - 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[Testing & Safety Equipment](http://www.interpower.com/ic/testing.html) - [International Power Source](http://www.interpower.com/ic/ips.html) - [Value-Added Services](http://www.interpower.com/ic/valueadded.html) - [Labeling & Packaging Services](http://www.interpower.com/ic/customlabeling.html) - [Accessories](http://www.interpower.com/ic/accessories.html) - [Sale Items](http://www.interpower.com/cgi-bin/ic.cgi/excess.p) - Product Design Library - [Designing for Export](http://www.interpower.com/ic/designers/designing-for-export.html) - [Guides, Charts, and Brochures](http://www.interpower.com/ic/designers/designing-for-export/guides-and-charts.html) - [National Power Mains](http://www.interpower.com/ic/designers/designing-for-export/national-power-mains.html) - [The Global Market Place](http://www.interpower.com/ic/designers/designing-for-export/The-Global-Marketplace.html) - [Why observe international product safety requirements?](http://www.interpower.com/ic/designers/designing-for-export/Why-Observe-International-Product-Safety-Requirements.html) - [Conforming to Local Safety Requirements](http://www.interpower.com/ic/designers/designing-for-export/Conforming-to-Local-Safety-Requirements.html) - [What standards must electronic or electrical equipment meet?](http://www.interpower.com/ic/designers/designing-for-export/What-Standards-Must-Electronic-or-Electrical-Equipment-Meet.html) - [European & International Standards Writing Agencies](http://www.interpower.com/ic/designers/designing-for-export/european-international-standards-writing-agencies.html) - [What is the CE Marking?](http://www.interpower.com/ic/designers/designing-for-export/What-is-the-CE-Marking.html) - [What is the ENEC Mark?](http://www.interpower.com/ic/designers/designing-for-export/What-is-the-ENEC-Mark.html) - [Who enforces international safety standards?](http://www.interpower.com/ic/designers/designing-for-export/who-enforces-international-safety-standards.html) - [International Safety Compliance is a Corporate-wide Effort](http://www.interpower.com/ic/designers/designing-for-export/international-safety-compliance-is-a-corporate-wide-effort.html) - [Webcasts](http://www.interpower.com/ic/designers/Webcasts.html) - [IEC 60320 Overview](http://www.interpower.com/ic/designers/webcasts/iec60320-overview.html) - [How Interpower Delights Customers...FAST](http://www.interpower.com/ic/designers/webcasts/how-interpower-delights-customers-fast.html) - [International Power Found in the Heartland](http://www.interpower.com/ic/designers/webcasts/interpower-on-ien-now-international-power-in-the-heartland.html) - [Interpower Talks Unique Device Identification System](http://www.interpower.com/ic/designers/webcasts/interpower-talks-unique-device-identification-system.html) - [How to Select Power Cords and Cord Sets](http://www.interpower.com/ic/designers/webcasts/how-to-select-power-cords-and-cord-sets.html) - [Interpower International Power Cable Explained](http://www.interpower.com/ic/designers/webcasts/interpower-international-power-cable-explained.html) - [Commonly Asked Questions](http://www.interpower.com/ic/designers/webcasts/commonly-asked-questions.html) - [International Power Source Benefits](http://www.interpower.com/ic/designers/webcasts/International-Power-Source-Benefits.html) - [Selecting the Correct Cable for Worldwide Markets](http://www.interpower.com/ic/designers/webcasts/selecting-the-correct-cable.html) - [Accessory Power](http://www.interpower.com/ic/designers/webcasts/accessory-power-for-worldwide-markets.html) - [Quality Topics](http://www.interpower.com/ic/designers/Quality-Topics.html) - [60320 Withdrawal Force](http://www.interpower.com/ic/designers/QualityTopics/60320-Withdrawal-Force.html) - [Abrupt Pull Test](http://www.interpower.com/ic/designers/QualityTopics/Abrupt-Pull-Test.html) - [Hospital-Grade Power Cord](http://www.interpower.com/ic/designers/QualityTopics/HospitalGrade-Powercord.html) - [Cord Flex Tester](http://www.interpower.com/ic/designers/QualityTopics/Cord-Flex-Tester.html) - [Cord Anchorage Pull Test](http://www.interpower.com/ic/designers/QualityTopics/Cord-Anchorage-Pull-Test.html) - [Cord Anchorage Torque Twist Test](http://www.interpower.com/ic/designers/QualityTopics/Cord-Anchorage-Torque-Twist-Test-Video.html) - [Crimp Cross Section and Pull Test](http://www.interpower.com/ic/designers/QualityTopics/Crimp-Cross-Section-and-Pull-Test.html) - [Insertion-withdrawal Testing](http://www.interpower.com/ic/designers/QualityTopics/InsertionWithdrawal-Testing.html) - [Temperature Rise Testing](http://www.interpower.com/ic/designers/QualityTopics/Temperature-Rise-Testing.html) - [Vertical Flame Test](http://www.interpower.com/ic/designers/QualityTopics/Vertical-Flame-Test.html) - [In-depth Product Line Information](http://www.interpower.com/ic/designers/Indepth-Product-Line-Information.html) - [Power Cords and Cord Sets](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-power-cords-and-cord-sets.html) - [Hospital-Grade Products](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-info-on-HospitalGrade-Products.html) - [Heat Shrink Tubing](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-heat-shrink-tubing.html) - [Plugs and Sockets](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-info-on-Plugs-and-Sockets.html) - [High Power Pin & Sleeve Devices](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-High-Power-Pin-and-Sleeve-Devices.html) - [Connector Locks](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-information-on-Connector-Locks.html) - [Cable](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Cable.html) - [Odd Sizes in AWG Flexible Cable](http://www.interpower.com/ic/designers/in-depth-product-line-information/odd-sizes-in-AWG-flexible-cable.html) - [Strain Reliefs](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Strain-Reliefs-Cable-Glands.html) - [Terminal Blocks](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Terminal-Blocks.html) - [Testing](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-testing.html) - [IEC 60320 Products](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-iec-60320-products.html) - [IEC 60320 C13 and C19 Connectors](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-IEC-60320-C13-Connectors.html) - [Power Entry Modules](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Power-Entry-Modules.html) - [Accessory Power](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-Accessory-Power.html) - [Switches & Voltage Selectors](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Switches-and-Voltage-Selectors.html) - [Circuit Breakers](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Circuit-Breakers.html) - [Fuses & Fuse Holders](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Fuses-and-Fuseholders.html) - [Ferrites](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-ferrites.html) - [Socket Strips](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Socket-Strips.html) - - [Interpower RSS Feeds](http://www.interpower.com/ic/interpower-rss-feeds.html) - [Interpower Connections](http://www.interpower.com/ic/designers/Interpower-Connections.html) - [Featured Product](http://www.interpower.com/ic/designers/featuredproduct.html) - [White Papers](http://www.interpower.com/ic/designers/White-Papers.html) - [Major International Testing Agencies](http://www.interpower.com/ic/designers/Major-International-Testing-Agencies.html) - [Guide to International Standards Publications](http://www.interpower.com/ic/designers/Guide-to-International-Standards-Publications.html) - [Environmental Information](http://www.interpower.com/ic/designers/Environmental-Information.html) - [Glossary of Terms](http://www.interpower.com/ic/designers/Glossary-of-Terms.html) - [Online Interpower Catalog 17](https://indd.adobe.com/view/d2fbc64d-c08d-4d78-a018-3a706613661f) - [News](http://www.interpower.com/ic/news.html) - [Trade Show Schedule](http://www.interpower.com/ic/news/trade-show-schedule.html) - [Press Releases](http://www.interpower.com/ic/news/Press-Releases.html) - [InfoPower](http://www.interpower.com/ic/infopower.html) - [About Us](http://www.interpower.com/ic/aboutus.html) - [Join Our Team](http://www.interpower.com/ic/joinourteam.html) - [Mission Statement](http://www.interpower.com/ic/missionstatement.html) - [History](http://www.interpower.com/ic/history.html) - [ISO 9000](http://www.interpower.com/ic/iso9000.html) - [Corporate Culture](http://www.interpower.com/ic/corporateculture.html) - [Ordering Policies & Procedures](http://www.interpower.com/ic/orderingpolicy.html) - [Privacy Policy](http://www.interpower.com/ic/privacypolicy.html) - [Contact Us](http://www.interpower.com/ic/contactus.html) - [Order Online](https://www.interpower.com/cgi-bin/ic.cgi/myaccount.p) - [Home](http://www.interpower.com/ic/) - [Products](http://www.interpower.com/ic/products.html) - [North American & International Cords](http://www.interpower.com/ic/international-power-cords.html) - [-North American & International Power Cord Accessories](http://www.interpower.com/ic/power-cord-accessories.html) - [--Ferrites](http://www.interpower.com/cgi-bin/ic.cgi/paplist2.p?w_group=ferrites&w_title=Ferrites) - [--Ferrules](http://www.interpower.com/ic/ferrules.html) - [-North American Power Cords & Cord Sets](http://www.interpower.com/ic/NAcords.html) - [-International Power Cords & Cord Sets](http://www.interpower.com/ic/international-power-cords.html) - [Plugs, Sockets, & Connectors](http://www.interpower.com/ic/plugs-sockets-connectors.html) - [-North American NEMA Configurations](http://www.interpower.com/ic/NA-NEMAConfigurations.html) - [-Plug & Socket Accessories](http://www.interpower.com/ic/Plug-Socket-Accessories.html) - [High Power Pin & Sleeve Devices](http://www.interpower.com/ic/high-power-pin-sleeve.html) - [Cable—North American & International](http://www.interpower.com/ic/cable.html) - [-Cable Accessories](http://www.interpower.com/ic/cable-accessories.html) - [Strain Reliefs](http://www.interpower.com/ic/strain-reliefs.html) - [Terminal Blocks](http://www.interpower.com/ic/terminalblocks.html) - [IEC 60320 Products](http://www.interpower.com/ic/IEC60320.html) - [Power Entry Modules](http://www.interpower.com/ic/modules.html) - [-Power Entry Module Accessories](http://www.interpower.com/ic/modules-accessories.html) - [Accessory Power](http://www.interpower.com/ic/aps.html) - [Switches & Voltage Selectors](http://www.interpower.com/ic/switches.html) - [Circuit Breakers](http://www.interpower.com/ic/circuit-breakers.html) - [Fuses & Fuse Holders](http://www.interpower.com/ic/fuses.html) - [-North American 1/4 X 1 1/4 Fuses](http://www.interpower.com/ic/fuses-NA.html) - [-International 5 X 20mm Fuses](http://www.interpower.com/ic/fuses-intl.html) - [Socket Strips](http://www.interpower.com/ic/socketstrips.html) - [Hospital-Grade Products](http://www.interpower.com/ic/hospitalgrade.html) - [Testing & Safety Equipment](http://www.interpower.com/ic/testing.html) - [International Power Source](http://www.interpower.com/ic/ips.html) - [Value-Added Services](http://www.interpower.com/ic/valueadded.html) - [Labeling & Packaging Services](http://www.interpower.com/ic/customlabeling.html) - [Accessories](http://www.interpower.com/ic/accessories.html) - [Sale Items](http://www.interpower.com/cgi-bin/ic.cgi/excess.p) - [Product Design Library](http://www.interpower.com/ic/designers.html) - [Designing for Export](http://www.interpower.com/ic/designers/designing-for-export.html) - [Guides, Charts, and Brochures](http://www.interpower.com/ic/designers/designing-for-export/guides-and-charts.html) - [National Power Mains](http://www.interpower.com/ic/designers/designing-for-export/national-power-mains.html) - [The Global Market Place](http://www.interpower.com/ic/designers/designing-for-export/The-Global-Marketplace.html) - [Why observe international product safety requirements?](http://www.interpower.com/ic/designers/designing-for-export/Why-Observe-International-Product-Safety-Requirements.html) - [Conforming to Local Safety Requirements](http://www.interpower.com/ic/designers/designing-for-export/Conforming-to-Local-Safety-Requirements.html) - [What standards must electronic or electrical equipment meet?](http://www.interpower.com/ic/designers/designing-for-export/What-Standards-Must-Electronic-or-Electrical-Equipment-Meet.html) - [European & International Standards Writing Agencies](http://www.interpower.com/ic/designers/designing-for-export/european-international-standards-writing-agencies.html) - [What is the CE Marking?](http://www.interpower.com/ic/designers/designing-for-export/What-is-the-CE-Marking.html) - [What is the ENEC Mark?](http://www.interpower.com/ic/designers/designing-for-export/What-is-the-ENEC-Mark.html) - [Who enforces international safety standards?](http://www.interpower.com/ic/designers/designing-for-export/who-enforces-international-safety-standards.html) - [International Safety Compliance is a Corporate-wide Effort](http://www.interpower.com/ic/designers/designing-for-export/international-safety-compliance-is-a-corporate-wide-effort.html) - [Webcasts](http://www.interpower.com/ic/designers/Webcasts.html) - [IEC 60320 Overview](http://www.interpower.com/ic/designers/webcasts/iec60320-overview.html) - [How Interpower Delights Customers...FAST](http://www.interpower.com/ic/designers/webcasts/how-interpower-delights-customers-fast.html) - [International Power Found in the Heartland](http://www.interpower.com/ic/designers/webcasts/interpower-on-ien-now-international-power-in-the-heartland.html) - [Interpower Talks Unique Device Identification System](http://www.interpower.com/ic/designers/webcasts/interpower-talks-unique-device-identification-system.html) - [How to Select Power Cords and Cord Sets](http://www.interpower.com/ic/designers/webcasts/how-to-select-power-cords-and-cord-sets.html) - [Interpower International Power Cable Explained](http://www.interpower.com/ic/designers/webcasts/interpower-international-power-cable-explained.html) - [Commonly Asked Questions](http://www.interpower.com/ic/designers/webcasts/commonly-asked-questions.html) - [International Power Source Benefits](http://www.interpower.com/ic/designers/webcasts/International-Power-Source-Benefits.html) - [Selecting the Correct Cable for Worldwide Markets](http://www.interpower.com/ic/designers/webcasts/selecting-the-correct-cable.html) - [Accessory Power](http://www.interpower.com/ic/designers/webcasts/accessory-power-for-worldwide-markets.html) - [Quality Topics](http://www.interpower.com/ic/designers/Quality-Topics.html) - [60320 Withdrawal Force](http://www.interpower.com/ic/designers/QualityTopics/60320-Withdrawal-Force.html) - [Abrupt Pull Test](http://www.interpower.com/ic/designers/QualityTopics/Abrupt-Pull-Test.html) - [Hospital-Grade Power Cord](http://www.interpower.com/ic/designers/QualityTopics/HospitalGrade-Powercord.html) - [Cord Flex Tester](http://www.interpower.com/ic/designers/QualityTopics/Cord-Flex-Tester.html) - [Cord Anchorage Pull Test](http://www.interpower.com/ic/designers/QualityTopics/Cord-Anchorage-Pull-Test.html) - [Cord Anchorage Torque Twist Test](http://www.interpower.com/ic/designers/QualityTopics/Cord-Anchorage-Torque-Twist-Test-Video.html) - [Crimp Cross Section and Pull Test](http://www.interpower.com/ic/designers/QualityTopics/Crimp-Cross-Section-and-Pull-Test.html) - [Insertion-withdrawal Testing](http://www.interpower.com/ic/designers/QualityTopics/InsertionWithdrawal-Testing.html) - [Temperature Rise Testing](http://www.interpower.com/ic/designers/QualityTopics/Temperature-Rise-Testing.html) - [Vertical Flame Test](http://www.interpower.com/ic/designers/QualityTopics/Vertical-Flame-Test.html) - [In-depth Product Line Information](http://www.interpower.com/ic/designers/Indepth-Product-Line-Information.html) - [Power Cords and Cord Sets](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-power-cords-and-cord-sets.html) - [Hospital-Grade Products](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-info-on-HospitalGrade-Products.html) - [Heat Shrink Tubing](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-heat-shrink-tubing.html) - [Plugs and Sockets](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-info-on-Plugs-and-Sockets.html) - [High Power Pin & Sleeve Devices](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-High-Power-Pin-and-Sleeve-Devices.html) - [Connector Locks](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-information-on-Connector-Locks.html) - [Cable](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Cable.html) - [Odd Sizes in AWG Flexible Cable](http://www.interpower.com/ic/designers/in-depth-product-line-information/odd-sizes-in-AWG-flexible-cable.html) - [Strain Reliefs](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Strain-Reliefs-Cable-Glands.html) - [Terminal Blocks](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Terminal-Blocks.html) - [Testing](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-testing.html) - [IEC 60320 Products](http://www.interpower.com/ic/designers/in-depth-product-line-information/more-information-on-iec-60320-products.html) - [IEC 60320 C13 and C19 Connectors](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-IEC-60320-C13-Connectors.html) - [Power Entry Modules](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Power-Entry-Modules.html) - [Accessory Power](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-Accessory-Power.html) - [Switches & Voltage Selectors](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Switches-and-Voltage-Selectors.html) - [Circuit Breakers](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Circuit-Breakers.html) - [Fuses & Fuse Holders](http://www.interpower.com/ic/designers/in-depth-product-line-information/More-Information-on-Fuses-and-Fuseholders.html) - 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[Tweet](https://twitter.com/share) ![new-product-design-icon](https://blog.interpower.com/hs-fs/hubfs/Interpower_November2017/images/InfoPower%20Blog/new-product-designs.png?width=700&name=new-product-designs.png) A successful new product design can be a valuable asset to a company. Start with a strategic plan in which many different elements are considered. Ron Barnett, Product Development Manager at Interpower®, shares some initial steps relating to a new electrical or electronic product design, including what should be accounted for from the beginning of the process by the designer. ## Identify “One of the first steps is to identify the market your product is destined for,” Ron said. “This means choosing a specific component for the product design. Conduct extensive research to determine if this new idea merits further consideration. Focus on what will be of value to the customers and what will delight them.” ## Investigate “Whether exporting globally or domestically, with an electrical or electronic product you will need to investigate the safety standards and test requirements your product will be required to meet,” Ron said. It is important to determine which national and/or international standards apply to the specific product design. Specific clauses in a standard may require special design considerations. For example, there may be a materials requirement—according to some test agencies, some plastics are required to be made with specific material properties. There may also be component dimensions and tolerances specifically defined in a standard in which the component design is not allowed to deviate from. “Depending on the scope of the design and expertise needed, an in-country consultant may be required to navigate through a standard’s documentation,” Ron added. ## Incorporate When ready to start actually designing the product, incorporate the knowledge learned through research. “If internal testing resources are available, develop a preliminary test plan to perform verification testing throughout the entire design process,” he said. “These tests should be similar to what the test agency will perform.” Testing the product throughout the process can help to give a competitive advantage and may help to reduce potentially costly mistakes. “The intended end use and destination of the product need to be considered. The designer needs to keep in mind which safety standards need to be met for the market and the country. It is important that the designer consider these requirements early in the design process through verification testing,” he added. Various testing agencies are located throughout the world. Since each one has its own requirements, it is essential to know what is required by the agency that will be used. ## Objectives For a continued positive impact, incorporate the following objectives throughout the design process. - Uphold the highest quality of ethics with professionalism and teamwork. - Ensure compliance with product safety agencies and customer requirements. - Incorporate product guidelines to meet market demands. - Ensure control of product specifications. - Manage and continually improve the product development process. - Utilize and coordinate external engineering resources to meet product design needs. ## Additional Resources Interpower offers free technical support. For further assistance, please see Interpower’s contact information below. Topics: [product design](https://blog.interpower.com/infopower/tag/product-design), [testing](https://blog.interpower.com/infopower/tag/testing), [designing for export](https://blog.interpower.com/infopower/tag/designing-for-export) ## Stay In-The-Know with *InfoPower* The monthly *InfoPower* blogs are created to assist you in designing, building, and maintaining products for worldwide markets by providing you with information on topics relevant to power system components. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [1-week lead-time (4)](https://blog.interpower.com/infopower/tag/1-week-lead-time) - [5-15 Sockets (1)](https://blog.interpower.com/infopower/tag/5-15-sockets) - [AC Power Source (2)](https://blog.interpower.com/infopower/tag/ac-power-source) - [Accessory Power (9)](https://blog.interpower.com/infopower/tag/accessory-power) - [Accessory Power System (4)](https://blog.interpower.com/infopower/tag/accessory-power-system) - [adding marketability (3)](https://blog.interpower.com/infopower/tag/adding-marketability) - 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